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	<title>Kristian Themstrup &#187; Trigger Path</title>
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	<link>http://www.kristianthemstrup.com</link>
	<description>WordPress Web Design, Logo Design and Marketing Professional</description>
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		<title>Trigger Path</title>
		<link>http://www.kristianthemstrup.com/portfolio/web-design/267-trigger-path/</link>
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		<pubDate>Wed, 01 Jul 2009 03:34:26 +0000</pubDate>
		<dc:creator>Kris</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Trigger Path]]></category>
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		<description><![CDATA[Trigger Path is a company specializing in local search marketing. Needing an easy way to manage content, expecially media, within their website, WordPress was the obvious choice for a development platform. After some initial consultations and detailed mockups, the client and I decided to...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.triggerpath.com" target="_blank">Trigger Path</a> is a company specializing in local search marketing. They&#8217;ve developed a unique marketing technique and analysis called the <a href="http://www.triggerpath.com/services/local-authority-blueprint-description" target="_blank">Local Authority Blueprint</a> that is designed to vastly increase a company&#8217;s exposure in local online venues. Needing an easy way to manage content, expecially media, within their website, WordPress was the obvious choice for a development platform. After some initial consultations and detailed mockups, the client and I decided to use the <a href="http://studiopress.com/themes/streamline" target="_blank">Streamline Theme</a> from <a href="http://www.studiopress.com" target="_blank">StudioPress</a>, given that it has extensive templates available for customization. Along with all the design work and some significant changes to the layout of the home page, I also designed a custom logo for the company as part of the build. The sidebar and page templates all were re-done to meet the requirements of the site, including video integration and a newsletter signup functionality within the header. From concept to completion, TriggerPath.com took about 3 weeks to put together. With all the marketing experience of the client, I expect it to do extremely well in the search engines.</p>
<p><strong>Responsible For:</strong> Design, Development and Branding<br />
<strong>Used:</strong> WordPress; PHP; MySQL; XHTML; CSS<br />
<strong>Software:</strong> WordPress; Adobe DreamWeaver; Adobe Photoshop; Adobe Illustrator</p>
<p>Launch the website: <strong><a href="http://www.triggerpath.com" target="_blank">TriggerPath.com</a></strong></p>
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